In the book, “Why Should I Choose You?”, Blueprint explains why traditional business practices – such as mission, vision and values; selling with features and benefits – leave businesses vulnerable in the uncertain economy of the future. They define your business at the very core – at the DNA level – in seven words or less by answering the question “Why should I choose you? It starts by defining who you are as a company – in seven words or less – and then using this short phrase, called the Core Proposition to guide every decision the organization makes and every action it takes. The Core Proposition creates complete clarity about who the organization is and where it is going. Inspired by their bold approach to business, the book cover design is equally as bold and clear. With a large emphasis on “Why” and “You”, the book cover was designed to stand out on bookshelves and grab the attention of any entrepreneur or business owner.