IsoPlexis is a bioscience company originating from Yale University that developed a technology which provides in-depth understanding of immune and cancer cell activity. IsoPlexis came to us with the desire to create a brand identity that reflected their new and exciting startup company and culture. Our partnership began with the creation of their brand identity, the design and development of an extended website, and print collateral.
The goal from the start was to create a visually modern brand that stood out from traditional bio-science companies. The creation of the brand Our goal for Isoplexis was to create a visually modern brand that stood out from traditional bio-science companies. The brand identity engages its audience with a clean, colour-heavy website that utilizes language that is both informative and easy to follow.
CytoSpeak is software developed by IsoPlexis to analyze and export statistics and bioinformatics findings. This logo shares elements found in the IsoPlexis logo to show the relationship between CytoSpeak and its parent company. By subtly utilizing the well-known icon for “export,” we created this visual representation of the software’s purpose.